Thursday, May 17th, 2012

Johnson & Johnson Branded Entertainment

Published on August 28, 2008 by   ·   No Comments

Cuba Gooding Jr. in Branded EntertainmentOscar winner Cuba Gooding Jr. will star in TNTs upcoming original film titled Gifted Hands: The Ben Carson Story. The movie, which is based on the famous neurologists memoirs, is sponsored by numerous brands, including TNT, Sony Pictures Television, MAGNA Global Entertainment, Thomasfilm and The Hatchery LLC.

The film traces Dr. Carsons (Gooding Jr.) inspirational story from his life as a frustrated urban kid to a director of pediatric neurosurgery at

John
Hopkins
University
Hospital.

In a recent press release, the film was described as more than just an inspirational tale of overcoming seemingly impossible odds to succeed. It’s that rare story of finding something deeper and more meaningful in life, while facing the challenges of the world with faith, hope and courage. We are honored to be making this film and to have Cuba Gooding Jr. in the lead role. He is truly one of the most gifted actors working today.

The project is the latest JOHNSON & JOHNSON SPOTLIGHT PRESENTATION movie to appear on TNT. "Johnson & Johnson is proud to be bringing the story of Ben Carson’s extraordinary life to families across America," said Kim Kadlec, chief media officer, Johnson & Johnson Global Marketing Group. 

GIFTED HANDS is the 10th TNT Original to be produced under the JOHNSON & JOHNSON SPOTLIGHT PRESENTATION movie banner. Past presentations include the critically acclaimed, Peabody Award-winning Door to Door, starring Emmy winner William H. Macy; Miss Lettie and Me, starring Mary Tyler Moore and Burt Reynolds; Wilder Days, starring Peter Falk and Tim Daly; The Winning Season, with Matthew Modine and Kristin Davis; the Emmy-nominated The Wool Cap, which re-teamed Door to Door’s Macy and writer/director Steven Schachter; 14 Hours, with JoBeth Williams, Rick Schroder and Kris Kristofferson; The Engagement Ring, a romantic comedy/drama starring Patricia Heaton; The Ron Clark Story, starring Emmy nominee Matthew Perry; and A Perfect Day, a holiday tale starring Rob Lowe.

The JOHNSON & JOHNSON SPOTLIGHT PRESENTATION movie series development effort was initiated by Interpublic’s MAGNA Global Entertainment. Johnson & Johnson has long supported the creation of quality programming, and through the JOHNSON & JOHNSON SPOTLIGHT PRESENTATION movie series, the company’s advertising affiliate has collaborated with TNT to bring inspirational stories to the American viewing public.

 

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