Sprint and Nissan have made many appearances in the hit-TV series Heroes. And it has been confirmed that both sponsors have signed up for the upcoming third season.
Sprint, the mobile network provider, endorsed numerous promotions for the show in 2007; this includes the Create your own hero campaign. This campaign allowed consumers to create their very own heroes. Then they voted for which one would star in the online action series.
On the other hand, Nissan had numerous product placements in the show. Most notably the Nissan Versa, which was driven by Ando and Hiro (characters of the show).
However, there has been much speculation about the show not doing well. After a strong first season, producers muffed the second season with weaker story lines. Thats why producers are promising a better showing for the third season.