Dwight Howard Branded Entertainment

Published on September 9, 2008 by David Castillo · No Comments

Dwight Howard Product Placement Got milk?

Thats a question NBA all-star Dwight Howard will soon be asking kids all over

America. Fresh off an Olympic gold medal, the Orlando Magic player recently signed with the famous Got Milk campaign.

According to BrandWeek, The campaign will be anchored by print, Internet, a 25-city Refuel Your School tour to reward 25 high school athletic teams for choosing chocolate milk to refuel and rehydrate, and a Go Pro For A Day sweepstakes offering the opportunity to spend time with Howard.

Dwight Howard joins an extensive list of endorsers, including tennis star Ana Ivanonvic and soccer sensation Jozy Altidore. All the athletes have posters and print ads with the traditional milk moustache.

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