Tuesday, May 22nd, 2012
Last Monday, Mazda North America kicked off one of its most ambitions advertising efforts of the year. By kick off we mean that the Mazda 6 ad debuted during ESPNs Monday Night Football show.
The first ad spot titled stadium debuted with the auto makers modified tagline: Zoom-zoom. Forever.
Nakashima Mazda Marketing Chief stated that the Mazda 6 has been redesigned to be more powerful, larger, more fuel efficient, the messaging talks to a more mature buyer.
This upgrade comes at a good time, since Mazda has been on the tail-end of the sales this year. Generally, the company is down by 2% in August and specifically, the Mazda 6 is down by 4%.
