Lance Armstrong Advertisers Please Stand Up

Published on September 11, 2008 by David Castillo · No Comments

Lance Armstrong Product Placement Throw away all the rumors and confirm all the speculations Lance Armstrong is back.

The 7-time Tour de France winner announced yesterday that he will be back to compete in the 2009 French sports event. According to Armstrongs official website, more details and a full press conference to be held on September 24^th at the Clinton Global Initiative Conference in

New York.

What does this mean for Armstrong? The champion cyclist has a chance to further assert his place in the sports history books.

What does this mean for advertisers?

His hair maybe turning grey, but his image will be a gold mine for sponsors, advertisers and the like.

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