Tuesday, May 22nd, 2012
Throw away all the rumors and confirm all the speculations Lance Armstrong is back.
The 7-time Tour de France winner announced yesterday that he will be back to compete in the 2009 French sports event. According to Armstrongs official website, more details and a full press conference to be held on September 24th at the Clinton Global Initiative Conference in
New York.
What does this mean for Armstrong? The champion cyclist has a chance to further assert his place in the sports history books.
What does this mean for advertisers?
His hair maybe turning grey, but his image will be a gold mine for sponsors, advertisers and the like.
