Tuesday, May 22nd, 2012
Former Friends star Lisa Kudrow will headline a Web-based comedy series entitled Web Therapy for a new Lexus-branded content channel. The show, which will appear on LStudio.com, will showcase the Emmy winner as a psychotherapist who doesnt really help her clients much.
We learned from some of the mistakes that they made in the beginning, Sandy Blanchard, owner experience manager at Lexus marketing division, who oversees L Studio, told The Hollywood Reporter in their story on the subject.
Therapy isnt the only planned branded show on L Studio. Puppy Love, a Web show by the Sex in the City producers, will air next month with Famke Janssen, Janel Moloney and Heather Burns. More shows are expected.
An interesting tidbit on the new series is that the Lexus brand itself will not be featured prominently in this series since the channel itself is branded. In other words, a mention or appearance of a Lexus will have to fit in with the storyline, and not come out of the blue. so dont expect to hear Kudrow offer, say, advice to her clients to test drive a new Lexus. We say its a very innovative move for the car company.
