Thursday, May 17th, 2012
Phil Vassar, along with the group Little Big Town, are some of the country music artists that have recently been contracted by Red Roof Inn a leading motel chain in the United States.
From now on, Red Roof Inn guests will be hearing the voices of Vassar and Little Big Town whenever they ask for wake-up calls or whenever theyre on hold in the telephone line.
The campaign is seeking to capitalize on the popularity of country music among the motel chains target demographic, as it is titled Red Roof loves country road trips.
