Friday, February 10th, 2012
iTVX.com — It?ll be interesting to see how Fox tops last year?s telecast of the
MLB Playoffs – in terms of ratings and product placement. Focusing on
the latter, last year provided a memorable experience where Taco Bell
had a special promotion that if Red Sox outfielder Jacoby Ellsbury
stole a base in a key spot, America would get a free taco.
One wonders, especially with the Red Sox back in the hunt, if a similar
partnership will be formed for the Series and other playoff games.
Perhaps this year, every time Evan Longoria of the Rays swats a homerun
or Brewers? CC Sabathia strikes out someone, Dunkin Donuts could shave
a few cents off their lattes? I don?t know. It?s just an idea. You can
definitely count on some form of placement throughout each televised
playoff on TBS and the aforementioned Fox. MLB has a rich history of
integrating products into each telecast, and if the World Series comes
down to the Chicago Cubs and the Boston Red Sox – two teams rich in
history largely to their historic droughts of Series titles (the latter
not so much after 2004 and 2007) – forget it. Sky?s the limit in terms
of opportunities?.and ratings.
About the Author – iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video. For more
information visit iTVX at http://www.itvx.com.
