Fall Out Boy’s Pete Wentz is coming out against product placement after unexpected integration in his band’s new video “I Don’t Care.” Supposedly, a new model of Nokia phones were featured in a manner that annoyed the bass player to the point he told his fans on his official Web site.
“The version of the video that we worked on night after night is not the version that aired, yet somehow a cut full of glorious camera-phone shots did,” Wentz wrote in his blog post.The video was pulled from YouTube and other sources following the post and the post itself was pulled off Wentz’s site.
About the Author - iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video. For more
information visit iTVX at http://www.itvx.com



