Tuesday, May 22nd, 2012

Randy Jackson and the MLB playoffs

Published on October 7, 2008 by   ·   No Comments

iTVX.com —-It?s quite fitting that recent promos that feature Randy Jackson feature product placement for Apple. American Idol
has become synonymous with the brand integrating iTunes in every single
episode again and again. In the spot with Jackson, he?s blogging about
the MLB playoffs- using his signature phrases like ?dawg? and ?lava
hot,? and all the while, he?s seen with a laptop with the Apple
insignia right smack dab in view on camera. The placement is way more
subtle than an Idol episode but resonates in the spot.


About the Author – iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video.  For more
information visit iTVX at http://www.itvx.com.

Readers Comments (0)




Subscribe Today


Have You Read?

behave branded entertainment

A good girl doesn’t have to Behave – but her hair should

Styling spray Behave partners with web soap Miss Behave for finale episodes HOLLYWOOD, CA (May 18, 2012) – This partnership sounds like ... [+]
youtube branded entertainment

YouTube unveils new branded entertainment channels from Electus

Recently, YouTube promised to integrate more than 100 original channels of exclusive programming and branded entertainment. With the introduction of numerous ... [+]
apple product placement

Apple works its product placement magic into television shows and movies

In 2011, Apple products appeared in four of every ten box-office hits. On television, the brand’s products were mentioned nearly 900 ... [+]