Friday, February 10th, 2012

Randy Jackson and the MLB playoffs

Published on October 7, 2008 by   ·   No Comments

iTVX.com —-It?s quite fitting that recent promos that feature Randy Jackson feature product placement for Apple. American Idol
has become synonymous with the brand integrating iTunes in every single
episode again and again. In the spot with Jackson, he?s blogging about
the MLB playoffs- using his signature phrases like ?dawg? and ?lava
hot,? and all the while, he?s seen with a laptop with the Apple
insignia right smack dab in view on camera. The placement is way more
subtle than an Idol episode but resonates in the spot.


About the Author – iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video.  For more
information visit iTVX at http://www.itvx.com.

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