Friday, February 10th, 2012
The ?Once you pop, you can?t stop? potato chips maker is looking to cause-related promotions to give the brand a boost in the marketing department.
This week, Pringles launched the ?Can Creator.? This application allows consumers to design and print their creative take on a Pringles can.
For every created can, Pringles owning company Procter & Gamble will donate $1 to the Children?s Miracle Network. This promotion runs from this week to June next year.
While Pringles continues to give solid sales numbers, launching a cause-related campaign can lead to more growth for the Company.
As asserted in Brandweek, ?The 2008 Cone Cause Evolution Study found that 79% of consumers said they would switch brands (provided price and quality were equal) to the one that is associated with a good cause. Eighty-five percent of respondents said they have a more positive image of a company when it supports a cause that is dear to them. And 38% have purchased a product associated with a cause in the last year.?
hi there my name is kimbert an i have a new look for the pringles can to offer you guys if you are interested in a new look to boost sales you can reach me at my e-mail address