Friday, February 10th, 2012
By this time last year, IFC and Sundance?two leading networks for independent film?were competing for branded entertainment revenue from advertisers that couldn?t air ad spots on either network. But this won?t be the case for 2008, since both networks are now on the same page.
Following the acquisition of Sundance by Cable Vision last May, the two brands now form a media network family, which includes AMC, WE TV, and IFC.
Currently, IFC and Sundance are courting potential branded sponsors that share similar themes with their shows and programs.
Progress of the partnership
Recently, IFC sealed a sponsorship from Unilever?s Axe Proximity brand. The brand sponsored a series of digital shorts for IFC. Apart from Unilever, IFC also has on-air sponsorship deals with Absolut Vodka, Geico, and Piaget.
On the other hand, Sundance has managed to contact the sponsorships of America Express, DiTech and Subaru. To top it off, the popular series ?Iconoclasts,? which is sponsored by Grey Goose Entertainment, will be adding another season to the network.
