Thursday, February 9th, 2012
Nokia recently launched its first touch-screen phone: the N5800 Xpress Music. For added promotion, Nokia got Britney Spears to feature the phone on her latest music video. It?s a great product placement for Nokia, because it brings the phone to the eyes of their target market (the younger demographics).
To add to that, the new Spears video is creating lots of buzz in the entertainment scene. The album recently set a record-breaking leap in the billboard charts, from number 96 to number 1 in one week.
Now, the pop diva is also the unofficial endorser of the N5800. As reported by Moco News,
?Just 23 seconds into the video, Nokia’s new 5800 XpressMusic cell phone gets a 4-second nearly full-screen appearance as the video’s lead male character pulls up the device’s calendar. Ironically, the appointment glaring at the bottom of his screen reads ‘product placement meeting.’ The touch-screen phone makes another appearance exactly a minute later as the ‘womanizing’ fellow shoots video of Britney Spears in landscape mode while she sits on a copy machine in an office break room. In all, the 5800 gets about 7 seconds of screen time in a video that runs for 3 minutes and 46 seconds.?
Seven seconds are a lot of time for a product placement. With this deal, Nokia can rest assured that its new touch-based device will be exposed to the desired target market.
