Friday, February 10th, 2012
iTVX.com –The buzz-factor is at an all-time high at SNL. The
appearance by Gov. Sarah Palin on the show propelled the comedy to its
biggest audience in over 14 years when Nancy Kerrigan hosted the show.
Saturday?s show featured Mark Wahlberg, Alec Baldwin thinking Palin was
Tina Fey. Meanwhile, Fey continued her Palin impression as the real
Palin watched on. Later on, during the ?Weekend Update? segment, Palin
appeared again. The episode featured some strong product placement -
obviously Wahlberg?s ?Max Payne? and host Josh Brolin?s ?W.? receiving
the most noteworthy – and the show itself drew a 10.7 rating and more
than 14 million viewers. Expect those numbers to double, triple when
digital viewing is factored in.
About the Author – iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video. For more
information visit iTVX at http://www.itvx.com.
