Saturday, February 4th, 2012

Nokia comes up big in Katy Perry video

Published on October 27, 2008 by   ·   No Comments

iTVX.com— First, she ?kissed a girl,? and we all know she liked it. Now Katy
Perry is singing about a bipolar boyfriend in her follow-up to that hit
?Hot N Cold.? The California-based singer just released the video for
the song, and it features a special guest star: a Nokia N96.  In the
video, Perry?s boyfriend/fiance flips the phone on only to see an image
of Perry. The word ?Nokia? is very visible – in plain sight during this
small sequence. Nokia is making news of late for its product placement
in music videos. Most recently, a model was used in Britney Spears?
?Womanizer? video. Not a bad one-two punch from Nokia.

About the Author – iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video.  For more
information visit iTVX at http://www.itvx.com.

 

Readers Comments (0)




Subscribe Today


Have You Read?

Modern Family Product Placement

Modern Family is extremely selective of product placements

Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s ... [+]
Facebook product placement from Guvera entertainment

Guvera Entertainment launches branded app

Guvera Entertainment has unveiled My Soundtrack, a Facebook app that lets brands personalize their playlists on their home page. My Soundtrack ... [+]
Blizzard Product Placement

Blizzard looks for product placement producer

Very little is known about Blizzard’s upcoming multi-player game titled Project Titan. However, an ad posting in their website indicates that ... [+]