iPod product placement in Supernatural is most recalled

Published on October 28, 2008 by David Castillo · No Comments

According to Nielsen IAG, the Apple iPod product placement in the September 18 episode of ?Supernatural? ranked number one, in terms of recall among broadcast network product placements.

The iPod product placement in Supernatural was followed by product placements from renowned TV shows ?Chuck? and ?Terminator: The Sarah Connor Chronicles?, which featured the Crown Victoria and the Dodge Ram pickup, respectively.

According to Robert Seidman of TVbytheNumbers, ?This isn?t measuring total exposure of the product placement, rather the percentage of viewers who can recall the product placement within a 24 hour period. The iPod placement in Supernatural was recalled 2.3 times more than the average product placement. Even more than a month after it aired, I remembered the iPod scene in Supernatural.?

Readers Comments (0)

Subscribe Today

Have You Read?

A good girl doesn’t have to Behave – but her hair should

Styling spray Behave partners with web soap Miss Behave for finale episodes HOLLYWOOD, CA (May 18, 2012) – This partnership sounds like ... [+]

YouTube unveils new branded entertainment channels from Electus

Recently, YouTube promised to integrate more than 100 original channels of exclusive programming and branded entertainment. With the introduction of numerous ... [+]

Apple works its product placement magic into television shows and movies

In 2011, Apple products appeared in four of every ten box-office hits. On television, the brand’s products were mentioned nearly 900 ... [+]