Friday, February 10th, 2012
iTVX.com — As ratings dwindle with various NBC programming, the Internet has
been buzzing about whether the network will cut Ben Silverman loose.
Each day a different story seems to pop up. In the past two days there
have been stories (here?s one) on how the chairman incorporates product placement in each show from the start – whether it?s My Own Worst Enemy or The Biggest Loser.
As Silverman clings to his job, it?s important to note that he has the
right idea. The 30-second commercial era is over. Product placement is
the present and the future. He embraces that idea, and for the most
part, the shows heavy with placement often are seamless and not done in
a beat-over-the-head style.
About the Author – iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video. For more
information visit iTVX at http://www.itvx.com.
