Thursday, May 17th, 2012
Spanish network Univision and Zune, the Microsoft-owned music entertainment company, announced that they are aligning together to create a new music download service, which is available at Univision.com. The new feature will be called ?Baja Zune M?sica en Univision.com? (Download Zune Music on Univision.com).
Chris Stephenson, general manager of global marketing for the entertainment business at Microsoft, spoke on behalf of the company, ?We are thrilled to be partnering with Univision Online to further deepen our connections with the U.S. Hispanic community. With this partnership we are taking user engagement to a whole new level, making it even easier for Latino listeners to connect to the music they love, and discover new music and artists through Baja Zune M?sica.?
Cesar Conde of Zune explained, ?Music has been at the forefront of Univision.com?s offerings, and this new partnership is part of a number of steps we have taken this year to enhance the music experience of our users.?
A network-conducted research claimed that the site averages 15 million unique users per month and more than 34 million overall visits per month.
To kick off the site, Zune will feature a 50% off sale for song downloads of selected Latin artists.
