Friday, February 10th, 2012
With a Q-Ratio? of 3.4358, iTVX has selected NBC’s integration of Chevrolet on its "My Own Worst Enemy" as the product placement of the week from October 11th through October 17th. "Mad Men," "The Big Bang Series," "Ugly Betty" and "The Biggest Loser" are also singled out for their integrations.
About the Author – iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video. For more
information visit iTVX at http://www.itvx.com.
