NBCU and NFL kick off Green Week

Published on November 12, 2008 by David Castillo · No Comments

NBC Universal has partnered once again with the NFL to kick off the second annual Green Week?a multiplatform program community affairs initiative that promotes eco-friendly lifestyle through consumer choices.

Next Sunday, the campaign will be kicking off during NBC?s pre-game show, which will proceed to the live telecast of the game between the Cowboys and the Redskins.

Through the week, 42 NBCU brands will be sporting a green motif. This will be supporting over 150 hours worth of eco-themed program that will be televised on TV and digital platforms.

The presenting sponsor for this campaign is auto maker Subaru.

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