As reported on iTVX.com, Frank Zazza, iTVX CEO, spoke at the Product
Placement Congress in Germany last month. In a lead article published
after the conference, Zazza was quoted on his take on the industry and
the ever-changing branded entertainment landscape. The article, which
is written in German, can be viewed on the company site or here.
About the Author – iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video. For more
information visit iTVX at http://www.itvx.com.