Thursday, February 9th, 2012
Sports advertisements are losing its firm grip on the advertising market. According to media buyers and network execs, sports ad sales are down by as much as 15 percent.
Sponsorships and financial services are declining. Local auto manufacturers are choosing not to air ad spots during sports events, this is due to expensive costs and a looming financial crisis that is yet to end. Good thing foreign auto companies, like Hyundai, have pursued ad spots actively to alleviate some network losses. But one cannot help but notice how advertisers are being intimidated by the economy?s conditions.
According to Media Week?s Anthony Crupi reports, ?National Sunday afternoon NFL games are down slightly from the average price of $400,000 per 30-second spot, but long term, things look a bit more troubling. As of late last week, Fox has one or two units left in its Thanksgiving Day game between the Dallas Cowboys and Seattle Seahawks, but CBS was said to be having a hard time unloading time in its Turkey Day matchup, which might be a function of the profound mismatch it has on its hands: the winless Detroit Lions vs. the undefeated Tennessee Titans.?
In addition to that, many big companies have recently pulled out from previously signed ad contracts, including General Motors, Garmin, and Salesgenie.com, which are all consistent ad purchasers of Super Bowl Spots. However, there are a select few advertisers that returned: Anheuser-Busch, Hyundai, Coca-Cola and PepsiCo.
