Thursday, May 17th, 2012
Science + Fiction, a branded entertainment studio, will be partnering with MSN to give advertisers access to authentic, relevant, and measurable consumers through online programming.
?We have enjoyed working with MSN over the past three years,? said Kevin Townsend, Founder and Managing Partner of Science + Fiction. ?Our partnership has been a great creative environment for us, resulting in many successful campaigns for our clients that will remain relevant for a long time to come. Formalizing our relationship was a natural next step.?
When both company offerings are combined, they have unlimited potential. As described by a Science + Fiction press release, ?The combination of Science + Fiction’s award-winning, original content and extensive production capabilities with MSN’s understanding of how to capture and retain audiences, will offer a powerful way for brands to connect with consumers in a fast, meaningful and cost-effective way.?
Both companies are familiar with each other. In fact, MSN and Science + Fiction collaborated in 2006 to create and produce In the Motherhood in behalf of Mindshare, Sprint, and Suave.
"We have a great deal of respect for Kevin and the folks at Science + Fiction," asserts Michael Siegenthaler, director of Branded Entertainment and Experiences (BEET) at MSN. ?Our multi-disciplinary team of editors, designers, project managers and developers look forward to continued collaboration with Science + Fiction and brining great experiences to life that delight the MSN audience and make dramatic impact on the brands we work with.?
