Thursday, May 17th, 2012
Subway, the largest franchised restaurant in the world, has signed Olympic gold medalist Michael Phelps as the company?s newest endorser.
After Phelps won eight gold medals, sponsorships, placements, and endorsers have been coming to him en masse. Phelps? current list of endorsements includes Kellogg Corn Flakes, Rosetta Stone, Speedo, and Visa.
With this endorsement, Subway has further strengthened its roster of notable athletes. Phelps adds to Michael Strahan, Reggie Bush, Ryan Howard, Tony Parker, Laila Ali, and Kimmie Meissner. All these finely tuned athletes deliver Subway?s healthy eating message perfectly.
Phelps? deal with Subway has an exclusive clause?meaning he cannot partner with other restaurants that were involved in the last Olympics.
Subway CMO Tony Pace commented in a press statement: ?We knew Michael Phelps was a big fan of our sandwiches and we wanted to build on that with him to illustrate that Subway is a brand that can play a role in helping everyone — from elite athletes to weekend joggers — perform at peak levels and make healthier, smarter choices about food, whatever the activity.?
