Thursday, May 17th, 2012
Microsoft has secured a placement in the much anticipated internet series titled ?Guild?, which will be released simultaneously in Microsoft?s triple platform: Xbox 360 Live, MSN, and Zune.
Sprint has also agreed to sponsor 12 episodes of the series. This makes the wireless provider the first marketer to sign-up for Microsoft?s revamped strategy of advertising through a gaming console, an internet portal, and a portable media player.
?Guild? is a scripted comedy series that follows the misadventures of a group of online gamers. The series will carry a collection of ad-supported and fee-based original content.
The Xbox 360 is now aiming at a wider audience by taking independent video beyond the console?s gaming theme. The Xbox 360 Live Marketplace will be launching its first webisode titled ?Horror Meets Comedy,? which is developed by the Safran Digital Group.
This marks the console?s first venture to non-game related content.
