Friday, February 10th, 2012
According to Hulu statistics, 88% of online viewers choose to watch a two-minute ad before watching the actual content.
With this compelling research, Hulu is planning to release YOU CHOOSE?an ad feature that expands user options for ad viewing.
The idea is based on the long-form opt-in ads, which allow viewers to control the ads they see in shows they watch online. And because consumers are picking the ads, there?s a higher probability of a favorable response.
?The opt-in rate is proving this is something people want,? said Christina Lee, a Hulu spokeswoman. Ms. Lee continued, ?We are trying to break down a lot of these very traditional ways of thinking about advertising, so this is a way to experiment and an example of something you?ll see us doing.?
Hulu already has an extensive list of advertisers availing of the site?s long-form ads. The list includes: Columbia TriStar, American Express, Hyatt, Paramount Pictures, Sprint and Capital One.
