Thursday, February 9th, 2012
The National Football League (NFL) is kicking-off a new campaign to vote on which Super Bowl ad will be aired on television. The spot directs viewers to the NFL Web site to vote for the candidate commercials.
The spot, as described by Elaine Wong of Brandweek, is ?a collaborative effort between NFL Films and BBDO, New York, is a spinoff of last year’s NFL Super Bowl ad starring teammates Chester Pitts and Ephraim Salaam. The NFL is once again asking consumers to select their favorite player’s life story, and the winning pitch will be used in an upcoming NFL Super Bowl ad. NFL.com/SuperAd currently features life stories of 210 players. The polls will remain open starting today through Dec. 17.?
According to NFL advertising director Rob Stecklow, the campaign is part of the organization?s effort to increase ?human interest? by using key talents. ?It?s not just about football. We’re not trying to tell stories about stats and what happens on the field,? he asserted. ?People love great stories and if we can take 60 seconds out of the game and tell a great story about one of our players, then we’ve done our job.?
