Tuesday, May 22nd, 2012

ONE magazine branded entertainment

Published on December 12, 2008 by   ·   No Comments

ONE?a magazine published by The One Club?has announced that it will devote its entire fall issue to branded entertainment. Headlining the cover is Ogilvy Entertainment president Doug Scott.

In the article titled ?Evolutionary Entertainment? Doug talks about the differences between conventional advertising and branded entertainment. The article also discusses how ad agencies are reacting to this new trend, saying that branded entertainment is a new ?intellectual property? for marketers and brands.

Doug also gives examples of Ogilvy?s branded entertainment projects, which have achieved exemplary results. The list includes: IBM, CISCO, Bobby Flay, and Discovery Channel.

These projects have helped establish Ogilvy Entertainment?s position in the branded entertainment arena. During the One Show Entertainment awards last October, Ogilvy took home five awards for its work on the accounts of BP, Dove, IBM, Adidas, along with the company?s tie-up production with a BBC documentary titled ?David Ogilvy: Original Mad Man.?

Readers Comments (0)




Subscribe Today


Have You Read?

behave branded entertainment

A good girl doesn’t have to Behave – but her hair should

Styling spray Behave partners with web soap Miss Behave for finale episodes HOLLYWOOD, CA (May 18, 2012) – This partnership sounds like ... [+]
youtube branded entertainment

YouTube unveils new branded entertainment channels from Electus

Recently, YouTube promised to integrate more than 100 original channels of exclusive programming and branded entertainment. With the introduction of numerous ... [+]
apple product placement

Apple works its product placement magic into television shows and movies

In 2011, Apple products appeared in four of every ten box-office hits. On television, the brand’s products were mentioned nearly 900 ... [+]