Wednesday, May 23rd, 2012
Last Wednesday, Audi announced that it has purchased 60 seconds of airtime in the upcoming Super Bowl XLIII, which kicks off in February. Audi?s R8 will grace TC screens within the first quarter of the big game.
The purchase is a big step forward for NBC, because the network has found it hard to look for takers of its eight remaining ad spots for the game. According to a reliable source, the ad spots this year amount to somewhere around 12. NBC?s going rate for a 30-second airing is $3million.
Last year, Audi produced an ad spot that spoofed The Godfather. It was aired during the Super Bowl and received renowned acclaim. And according to Collective Intellect and Nielsen Buzz Metrics, the spoof was the second-best among all Super Bowl advertisements in terms of buzzworthiness.
?Last year’s Super Bowl ad put old luxury on notice that Audi was setting the new standard in the American luxury market," said Scott Keogh, CMO, Audi of America, in a press statement. "With this year’s spot, we plan to build on the success we’ve enjoyed in 2008 to make 2009 a year of progress and market momentum for the Audi brand.?
