Thursday, May 17th, 2012
Nickelodeon is launching its first online multiplayer kids game to help the network?s Big Green Help initiative.
Nickelodeon?s ?Big Green Help Global Challenge? will ask kids to virtually pledge volunteer hours that can be translated to action for environmental change in their households, communities, and schools.
Kids will choose from a variety of Nicktoon characters and team up with three other players to defeat monsters, like the Waste Whirlwind and the Carbon Creeper. The game will be available in more than 15 countries, including UK, Germany, Denmark, Sweden, Mexico, the Philippines, and Italy.
?With about three-quarters of the U.S. kid population actively gaming online, we think our Global Challenge game is a great way to connect them to the pro-social issues they care about, like the environment,? said Marva Smalls, executive VP of public affairs for Nickelodeon Kids and Family Group. She continued ?Our legacy of empowering kids has shown that they can lead the way in addressing positive change, and we hope this game can be the beginning of a kid-led environmental movement.?
