Turner Sports, the National Basketball Association, and Cinedigm Digital Cinema will work together to broadcast TNT?s coverage of the 2009 NBA All-Star Night in live 3-D to over 80 digitally equipped theater in the US. Set for February 14, the game will be televised in over 160 screens across 35 States.
The event will be the first ever fully-marketed deal to deliver an NBA game to the public in live 3-D. Participating theaters include: Carmike Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase, and UltraStar Cinema.
The event will use Cinedigm?s CineLive technology that gives access to live 3-D streams in over 80 complexes and more than 160 3-D screens.