Thursday, May 17th, 2012
Channel M, a producer of in-store TV networks, announced that it is partnering with the Dollar Financial Group to launch the Money Mart TV Network, which will broadcast branded content and products in 30 Money Mart stores.
Programs for Money Mart TV will include music videos, custom entertainment, feature programs, scrolling news feeds, and a space for flash billboards and advertisements.
"We have partnered with Channel M to enhance the Money Mart customer experience, decrease perceived wait times and drive sales awareness of valuable products and offerings," commented Paul Koulogeorge, VP of marketing for Dollar Financial Group. "We are excited about the potential that in-store TV presents to extend beyond sales generation to the creation of additional revenue streams by opening up our customer base for advertisers."
Advertisers can buy ad spots and target customers by geography, time, or display location on each individual store.
"Advertising opportunities on Channel M in-store TV networks provide advertisers with access to a captive audience while they are actively shopping or waiting in line ready to make a purchase decision," asserted Dennis Quinn, president of sales and marketing for Channel M.
