Friday, February 10th, 2012
This week, t5m launched a content studio dedicated to branded entertainment. Its divisions include a syndication network and a sponsorship agency.
Its London-based content studio co-produces interview-based, factual entertainment content in partnership with events, celebrities, charities, venues, and brands. The studio will produce exclusive in-depth profiles with renowned personalities, which takes viewers to what happens behind the cameras and the red carpets in the biggest events in the UK.
t5m will stream the footage through the internet. The HD short-form content will last 3-5 minutes in length, edited specifically for internet viewership. The company will be working closely with brand sponsors during production to engage its target audience. The success of the project on the Web will be monitored closely by a global network of syndication partners.
t5m has worked before with Samsung, which faired very well. ?t5m did a fantastic job at our recent Samsung Pink Ribbon Ball,? comments Samsung Electronics Europe PR manager Helen Farrier. She continued, ?Our goal was to come away from the event with some content of lasting value, which captured the excitement of the night while raising awareness for the important work that Samsung is doing for breast cancer awareness. t5m helped us achieve this goal and we look forward to working with them again in the future.?
"t5m works closely with brands like Samsung to carefully develop the narrative for the content right from the onset of production,? said Charlie Muirhead?the founder and CEO of t5m. ?We then ensure branded five-second title bumpers and a 20 second post roll, with a call to action to engage users. In February, the new version of our video player will allow viewers to click directly on the content to enter competitions, buy products that are featured, or bookmark products on t5m.com to access later."
The t5m content studio offers brands the chance to integrate their names with professionally-produced content, which is optimized for the Web.
