April 2009 Archive

Subway Product Placement on Chuck

Subway, the renowned sandwich joint, had a product placement last week in NBC?s ?Chuck.? The major character in the series delivered a sandwich to his boss ...

Kia Soul Product Placement on Xbox 360 and Xbox LIVE

Kia is planning to market its new model?the Soul?in video games and consoles, specifically Xbox 360 and Xbox LIVE. The campaign ...

Google partners with producers to improve online ads program

Google has partnered with content companies?including CBS and MGM?to offer long-form film and TV content for YouTube. Crackle, Lionsgate, Starz, the ...

Ford Branded Products for teenage girls

In an effort to target the young girls market, Ford has launched the Pony Girl for Mustang?an auto-inspired lifestyle aimed at ...

PlayStation Branded products to be licensed and produced by Target Entertainment

Sony has signed a deal with Target Entertainment?a rights management company?to handle the licensing and production of PlayStation products, including food ...

Branded Entertainment welcomes Embedded Advertising

In India, P9 Integrated, MirriAd, and Repucom International have forged a partnership to create a new revenue stream?branded entertainment through embedded ...

Dr. Pepper Product Placement on 90210

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ESPN branded entertainment on your Nintendo DS

ESPN has partnered with Nintendo to deliver content to fans that attend Seattle Mariners games. Fans who watch the games at ...

Bravo to put product placements in your home

Bravo is taking its product placement to the next level. The TV Company has begun developing clothes, kitchenware, and other items ...

Izze Product Placement in Greys Anamtomy

Izze, the sparkling pomegranate fruit beverage, made an appearance in the hit series ?Grey?s Anatomy.? Experts estimate the product placement to ...

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An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]