May 2009 Archive

Cake launches in the US with two new clients

Cake, the branded entertainment company that was acquired by Havas last year, launched in the United States (US) earlier this month with two clients: the Prince ...

How-To Build Branded Facebook Apps

When the Facebook Platform was launched in 2006, it immediately became a hot property as thousands of eager developers rushed to ...

GoAnimate Launches Animation Platform Starring Domo

Big Tent Entertainment, the New York-based branded entertainment company, announced today a new partnership for Japanese viral sensation Domo with GoAnimate.com, ...

Private Equity Firm One Equity Partners Joins Lionsgates TV Guide Network and TV Guide.com

Lionsgate (NYSE: LGF) , the leading next generation studio, announced today that One Equity Partners (OEP), the global private equity investment ...

The Effects of a product placement on Oprah

Product placement and branded entertainment specialists will get a treat tomorrow night as CNBC will air a documentary titled ?The Oprah ...

Screen Digest forecasts more video game product placements in the future

According to media analyst Screen Digest, there will be more in-game product placements in the future. The analyst conducted an examination of ...

No branded TV show for Twitter says Stone

Twitter co-founder Biz Stone, a developer of social networking and microblogging tools, denied the speculation that Twitter is working on a ...

Guitar Aficionado Product Placement

The new magazine ?Guitar Aficionado? will carry ads for cigars, speakers, cars, and other brands. According to Greg Di Benedetto, the magazine?s ...

Marriott partners with Nickelodeon for branded family entertainment

Marriott International and Nickelodeon are partnering up to create the Nickelodeon Getaway, a new family entertainment program for selected Marriott hotels. ...

Subway will continue to deliver sandwiches for NBCs Chuck

NBC has signed a deal to secure Subway?s continued support for ?Chuck??a comedy spy series that was reportedly on the network?s ...

Have You Read?

Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]