May 2009 Archive

Cake launches in the US with two new clients

Cake, the branded entertainment company that was acquired by Havas last year, launched in the United States (US) earlier this month with two clients: the Prince ...

How-To Build Branded Facebook Apps

When the Facebook Platform was launched in 2006, it immediately became a hot property as thousands of eager developers rushed to ...

GoAnimate Launches Animation Platform Starring Domo

Big Tent Entertainment, the New York-based branded entertainment company, announced today a new partnership for Japanese viral sensation Domo with GoAnimate.com, ...

Private Equity Firm One Equity Partners Joins Lionsgates TV Guide Network and TV Guide.com

Lionsgate (NYSE: LGF) , the leading next generation studio, announced today that One Equity Partners (OEP), the global private equity investment ...

The Effects of a product placement on Oprah

Product placement and branded entertainment specialists will get a treat tomorrow night as CNBC will air a documentary titled ?The Oprah ...

Screen Digest forecasts more video game product placements in the future

According to media analyst Screen Digest, there will be more in-game product placements in the future. The analyst conducted an examination of ...

No branded TV show for Twitter says Stone

Twitter co-founder Biz Stone, a developer of social networking and microblogging tools, denied the speculation that Twitter is working on a ...

Guitar Aficionado Product Placement

The new magazine ?Guitar Aficionado? will carry ads for cigars, speakers, cars, and other brands. According to Greg Di Benedetto, the magazine?s ...

Marriott partners with Nickelodeon for branded family entertainment

Marriott International and Nickelodeon are partnering up to create the Nickelodeon Getaway, a new family entertainment program for selected Marriott hotels. ...

Subway will continue to deliver sandwiches for NBCs Chuck

NBC has signed a deal to secure Subway?s continued support for ?Chuck??a comedy spy series that was reportedly on the network?s ...

Have You Read?

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]