May 2009 Archive

American Idol caps off another season with great product placements

The showdown between Kris Allen and Adam Lambert was one to remember. Both finalists bought their best songs and gimmicks to treat fans to a wonderful ...

MySpace measures online product placement

MySpace, the social networking site, has developed new advertising tools to measure the true value of product integrations with its online ...

Blah Girls go for Branded Products

Internet animated series ?Blah Girls? is moving from the World Wide Web to the wide world of licensing. Recently, the show ...

EMI and Matmi release branded online game promoting Iron Maidens Flight 666 docu-film

To support the release of EMI?s award winning Iron Maiden docu-film, ?Flight 666?, branded entertainment specialists Matmi have launched an advergame ...

Telemundo unveils new shows, focuses on branded entertainment

NBC Universal?s Telemundo held its Upfront in New York, where the company unveiled its 2009-2010 program line-up and a new branding ...

State Farm and MommyCast Launch Series of Web Shorts

Two moms in search of answers to pressing life questions now are sharing information with others. State Farm Insurance and MommyCast are ...

7Eleven Product Placement in Terminator Salvation

7-Eleven, the renowned convenience store, has secured a product placement in the upcoming summer movie ?Terminator Salvation.? While the producers and ...

RadioactiveGiant launches its first online series

RadioactiveGiant is partnering with national brands for a branded entertainment platform that targets primary and secondary audiences through video sharing and ...

UOMO Launches Product Placement & Celebrity Endorsement Division

UOMO Media Inc. (OTCBB: UOMO), a multi-channel entertainment company, today announced the launch of its marketing division, AdUOMO. The division is tasked ...

Application Advertising

Apple?s iPhone has triggered a new trend in marketing?mobile-applications advertising. To date, there are over 1 billion applications have been served. ...

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Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]