July 2009 Archive

Warcraft Movie Coming Via Sam Raimi

Raimi, acclaimed director of the blockbuster Spider-Man series, will bring the forces of the Horde and the Alliance to life in epic live-action film. Charles Roven's ...

Comedy Crosses Borders

In an unprecedented move that has the potential to propel comedy across borders in the comedy industry, Levity Entertainment Group and ...

Research and Markets: Branded Entertainment Report 2009

Research and Markets(http://www.researchandmarkets.com/research/bc2bfe/beyond_the_ad_brea) has announced the addition of the "Beyond the Ad Break - Branded Entertainment Report 2009" report to their ...

Michigan products star in summer blockbusters

For the Hollywood, summer is one of the most lucrative seasons of the year. For Michigan products, it?s an opportunity to ...

Running in Heels breaches product placement code

The reality series that featured a behind-the-scenes look of Marie Claire Magazine has been found in breach of the broadcasting code ...

Ecko Product Placement in Crimecraft

Online gaming is getting a much-needed dose of style?fashion style that is. Vogster Entertainment LLC, a specialist in video game design and ...

Rooftop Comedy Launches Talent Institute for Nations Most Promising Comedians

Rooftop Comedy (www.RooftopComedy.com), the leading comic talent discovery network and interactive media producer of comedy content and comedic branded entertainment, this ...

GREY GOOSE(R) Entertainment Presents 'RISING ICONS'

GREY GOOSE(R) Entertainment presents "RISING ICONS," a new television series honoring the spirit of musical excellence by recognizing eight of the ...

Slater Brothers Entertainment Launches Hollywood Film Festival In Upstate New York

Wade, Grant and Todd Slater, whose father Terry Slater was the head hockey coach at Colgate University for 15 years, have ...

Product Placement and Blu-ray technology is a perfect match

An upcoming Blu-ray disc title, to be released this August, will feature an e-commerce application that will allow viewers to shop ...

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Image of the Day

Have You Read?

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]