August 2009 Archive

Denizen accuses JWT of stealing product placement idea

A small ad firm is suing JWT and its parent company WPP for the concept of using product placement to promote Microsoft?s search engine, Bing. Denizen says ...

State Farm releases branded entertainment series featuring Los Felinos

It all began last year with a small branded entertainment project that featured three aspiring Mexican musicians, who met each other ...

Rooftop Media Takes Flight with digEcor Distribution Deal

Rooftop Media, Inc. (www.RooftopMedia.net), the leading interactive media producer of original comedy content and comedic branded entertainment, today announces a content ...

Former U.S. Ambassador Joins FameCast

An acknowledged and respected former U.S. diplomat joined the advisory board of FameCast, the U.S.-based leader in developing branded entertainment and ...

Branded Entertainment: where it came from and where it is going

Did you see the General Motors vehicles in the Transformers sequel or the futuristic Nokia cell phone in Star Trek? If ...

Product Placement to be regulated in Thailand

In Thailand, media authorities will be considering a code of conduct for product placement on television?a move that is forecasted to ...

Product Placement on CHARM GIRLS CLUB game series

Electronic Arts (EA) has announced that it has partnered with Claire?s, the teen retailer, for an extensive advertising campaign in EA?s ...

12 Major companies back the World Cup Qualifying match

Twelve major advertisers lined up to sponsor last week?s telecast of the United States versus Spain during their World Cup qualifying ...

Mad Men product placements

The award-winning show ?Mad Men? has many product placements of corporate logos and other consumer products. The show kicked off its ...

Gen2Media to Launch Internet Television Channels for Emmis Radio Brands Serving Chicago

Gen2Media Corporation (OTCBB:GTWO), a fully integrated digital media, technology and marketing company, today announced that it has signed Video Network License ...

Have You Read?

Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]