August 2009 Archive

Players Network gets New Programming Initiatives and Revenue Agreement With Horse Racing Simulation

Players Network (OTCBB:PNTV), the leading Digital Television and Internet Media Network dedicated to Las Vegas Entertainment and the Gaming Lifestyle, announced today a co-branding and revenue ...

Butterfinger partners with Improv for branded comedy tour

Nestle?s Butterfinger will continue its comedy-based marketing strategy with a new multi-platform deal with The Improv, securing a nationwide tour of ...

FameCast banks on branded music contests

FameCast is making a shift to branded entertainment by making its mark in contests, which feature aspiring musicians and big name ...

Elder Health Care strengthens branded entertainment in Bollywood

A few months back, Elder Health Care Ltd introduced a new deodorant?Fuel. The company took on challenge of marketing the new product ...

Opportunities for Product Placement and Innovations Revealed and Explored in Detail

Research and Markets (http://www.researchandmarkets.com/research/16399d/exploring_the_epig) has announced the addition of the "Exploring the Epigenetics Market: Opportunities for Product Placement and Innovations" report ...

E1 Music and Moderati Bring Fan Remixing to the iPhone with Chemical Warfare Romplr

Bellrock Media's U.S. subsidiary, Moderati, today announced the next generation of digital music with "Romplr", a patent-pending interactive music platform debuting ...

Coffee Beanery Generates Buzz with 'Funny People' Placement

Coffee Beanery and Feature This! are celebrating their prominent placement in a hit number-one film with "Funny People (http://www.featurethis.com)" featuring the ...

State Farm gets top stars for branded entertainment segment

Denzel Washington, Cameron Diaz, and Katherine Heigl?no, they will not be starring in blockbuster movie soon. They are only some of ...

Global Branded Entertainment — America Takes its Place

The Branded Content Marketing Association (BCMA) today announced that it is establishing an American board to steer its activities in the ...

UK government considers allowing TV product placements

The UK government is considering allowing product placement on television, as well as allowing channels to show more advertisements between programmes. ...

« Back More »

Image of the Day

Have You Read?

Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]