December 2009 Archive

Steve Wadsworth, President Disney Interactive Media Group to Open D.I.C.E. Summit 2010

The Academy of Interactive Arts & Sciences (AIAS) announced today that Steve Wadsworth, President of Disney Interactive Media Group (DIMG) will keynote the D.I.C.E. Summit, which ...

Kia product placement in Korean TV show

Kia Motors has partnered with Iris, a Korean TV spy drama, for product placements. The show features a complete line of ...

Streamy Awards Announce Official Call for Entries Across 36 Categories for Second Annual Show

The Streamy Awards, the leading award for achievement in Web television and online entertainment, today announced a call for entries. Nominees ...

Johnnie Walker Strides in New Jersey

Johnnie Walker Black Label is launching a new initiative that brings events, promotions and new business opportunities to New Jersey. In ...

Upside Downloads Debuts With iSlinky

CRee8 Productions has launched a new Digital Content and Mobile Media division called Upside Downloads. Emmy-nominated producer and former Madison Avenue ...

Jay Leno has most product placement mentions for 2009

The Jay Leno Show topped Nielsen?s annual list of product placement television shows. The list compiles which TV shows had the ...

Harry Potter promoted in Ontario exhibit

Hogwarts will be visiting the Ontario Science Centre. Next spring, the Centre will host ?Harry Potter: The Exhibition.? The display will ...

BMW hires Propaganda for product placement and branded entertainment

Six years ago, BMW made a shocking movie when it left Hollywood. But now the auto manufacturer is now back and ...

BlackLake & Therapy Create Branded Series For Wieden+Kennedy Entertainment

It's not 30 seconds of shoving a logo into people's faces. It's not even actively trying to sell something. But it ...

Chrysler makes Fallon its official ad agency

Fallon Minneapolis is back in the car industry. The advertising company is now going to handle Chrysler, which marks the first ...

Have You Read?

Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]