The Curious Case of Britney Spears Disappearing Product Placement

Published on January 5, 2009 by David Castillo · No Comments

iTVX.com— It’s very interesting to compare Britney Spears? new video for her latest
single ?Circus? on MTVMusic.com and YouTube.com. On the latter, the
video opens with Brit opening up a jewelry set of earrings and necklace
with the trademark Bulgari logo emblazoned on the inside of the box.
The MTV version, however, has no writing – just the jewelry.

One
wonders if the video on BritneyTV (the singer?s channel on YouTube) has
exclusive rights to air the brand name or some other legal thing where
the trademark can?t be visible. The only other possibility is that it?s
some promotional video on YouTube for the company.

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