Wednesday, May 23rd, 2012
Lifeforce Entertainment, a new Canadian production company, believes that the future of television is the internet. That?s why the Toronto-based company is launching an online TV network that contains original content?lifeforcetv.com.
The Web site will be debuting with the launch of two new shows: ?Table Topics? and ?Angels?Local 437.?
?We’re the only ones in Canada doing a network like this…basically self-sustained channels on the Internet producing original content,? asserts Chantal LeBlanc-Everett, head of production and development at Lifeforce.
The show ?Table Topics? is a talk show for the female 18-25 age demographic. It covers current events and celebrity gossip. Currently, the production team is looking for sponsors and advertisers that are interested integrating their product with the show.
?Coffee, food and beverage sponsors are always great, because they’re basically three good-looking, intelligent women sitting around a table,? described LeBlanc-Everett. The show will air twice a week (Tuesdays and Thursdays).
This marks the first time the company has ventured to branded entertainment. However, LeBlanc-Everett feels confident that Lifeforce Entertainment is up to the task of producing refreshingly new content for online viewers.
