Wednesday, May 23rd, 2012
Coca-Cola is set to debut its newest campaign titled ?Open happiness.? The TV brings the message of optimism through numerous ad mediums, including TV and print. But the centerpiece of the campaign will be Coca-Cola?s spot in the Super Bowl.
One of the Super Bowl spots titled ?Avatar? uses technological isolationism as a theme. ?It is about opening up the human connection again,? said Coca-Cola North America CMO Katie Bayne.
In the ad, a young male walks through a group of people, each of whom start turning into computer avatars. He bumps into a troll-looking avatar who takes his coke. They smile at each other and the troll-avatar turns into a woman. The young male starts chatting with her over a Coca-Cola.
The Second Super Bowl ad spot is titled ?Heist.? It follows the story of animated insects who work together to steal a bottle of Coke from a napping man. Bayne describes this ad as ?big? and ?iconic,? because it has a global appeal.
Coca-Cola will also debut a new Coke Zero advertisement during the Super Bowl.
