Thursday, May 17th, 2012
As the countdown to Super Bowl XLIII comes to a close, so is the NBC ad inventory for the game. With two remaining ad spots remaining for the big game, NBC has definitely managed to capitalize despite the unfavorable economic condition.
Last Wednesday, NBC said it sold two of the last four ad spots for the Super Bowl. ?Considering the state of the economy in the United States, we couldn’t be any more thrilled with where we are,? said Dick Ebersol, Chairman of NBC Universal Sports and Olympics.
Ebersol emphasized that most of the Super Bowl ad spots were sold for its original asking price of $3M, which brings the estimated ad earnings of NBC past the $200M mark. ?Clearly the Super Bowl experience will bring about the largest gross income for television coverage of the Super Bowl,? said Ebersol.
The total estimated ad income of NBC?s Super Bowl coverage trumps Fox?s 2008 coverage by a margin of 5-7 percent. Ebersol reacts, ?This is an extraordinary story against the backdrop of this economy … And an unbelievable story by the sales guys who had the smarts to start selling this thing last [spring].?
Product Placement News will keep you updated on the last two remaining ad spots for Super Bowl XLIII.
