Wednesday, May 23rd, 2012
Car sales are going down. This is why Toyota is coming up with a new and innovative campaign to pursue car buyers, one that targets ?pets and their owners.?
?More than half of all dog owners consider their pet?s comfort when buying a car,? said Bob Zeinstra, national product marketing manager, Toyota. ?Our goal is to inform these on-the-go pet owners that Venza is a great choice when it comes to creature comfort and pet travel safety options.?
To support the new campaign, the car manufacturer is sponsoring events and a movie that is relevant to the dog owner market.
Just this week, Toyota sponsored the Westminster Kennel Dog Show. The company is due for another appearance this week at the Venza-branded ?Dog Park Days,? which will be held at the Global Pet Expo. To top it off, the brand has agreed to sponsor the fifth season of the National Geographic show ?Dog Whisperer with Cesar Millan.?
The popular site Dogtime.com recently featured the Toyota Venza in a post called ?Best Car for Dogs.?
