Thursday, February 9th, 2012
Disney has recently launched DisneyXD.com, the Web companion to its rebranded cable network aimed at boys. The site has expanded its range from being a social-networking site to a new Web destination.
Before, the XD platform allowed users to create profiles, chat, and compare/contrast favorite content through widgets. Now, the company has transformed Toon Disney to the Disney XD online franchise. Essentially, the site has a more boy-centric feel.
?We took the XD engine and essentially deconstructed it,? commented Paul Yanover, GM of Disney Online. ?Instead of putting it behind one door [on Disney.com], now it gets its own site.?
The platform debut takes place during the TV premiere of the live-action series Aaron Stone, which can be streamlined by viewers on the net and on their mobile devices.
Behind the production are numerous sponsors, including Lego and Pokemon.
