Better targeting with Yahoo! Product Placements

Yahoo! is making a stronger effort to improve its display and search inventory with the launch of new ad products. Each is said to have better targeting tools, taking into account website activities of the browser.

Yahoo! execs say that they can show users more relevant ads, by taking into account previously visited sites of the users.  

The search engine?s new Search Retargeting product allows brands to post ad placements based on recently conducted searches for particular keywords. This increases the relevance of ads being by considering the user?s past searches.

On the other hand, the Yahoo! Enhanced Retargeting product brings personalized display ads, based on recently visited sites with specific content. Officials say that this new product will take behavioral targeting to the next level by delivering highly relevant ads on a case-to-case basis.