Wednesday, May 23rd, 2012
Warner Brothers (WB) has partnered with For Your Imagination?a web production studio?to create a branded entertainment campaign for the upcoming film-adaptation of Watchmen.
The campaign includes a whole different set of story lines for a crossover online series.
According to Warner Agency MediaCom?s Paul Kontonis, the campaign attempts to gather a new fan base for the movie. ?We want to go beyond comic-book fans,? said Kontonis.
As written by Mike Shields of Mediaweek, ?The work debuted on the comic-themed series Kyle Piccolo — Comic Shop Therapist, a humorous show about a comic store clerk who offers unsolicited advice to patrons. For Your Imagination has scripted three original Watchmen-themed episodes, the first of which is titled ?3 6 9? — the date of the movie’s release. A Watchmen trailer precedes the episode, which also features visual and spoken references to the film.?
The next couple of episodes are scheduled to be released within next week. Warner and MediaCom have are already marketing the movie and the branded entertainment series online?in sites like Starpulse.com and MovieWeb.com.
