Friday, February 10th, 2012
RedLever, a digital studio that produces web-based branded entertainment, is launching ?Shop Girls of Madison Lane??a show that follows four fashionistas as they try to climb New York?s finest online fashion houses.
The series was developed by RedLever in coordination with Third Eye Filmworks. The digital studio is being produced by RedLever for the episodic series sponsor TRESemme. The cast is headed by Taryn Southern (from Sorority Forever).
?Branded entertainment projects are only as effective as the quality of the content,? said Richard Shore, RedLever?s Chief Operating Officer for the program. Entertainment properties and major brands are converging online, making this an incredibly exciting time to be in the content creation business.
Shore commented, ?TRESemme is taking their brand to the doorstep of where consumers view entertainment online.?
The episodes of ?Shop Girls of Madison Lane? are distributed through Adonion.TV syndication networks and at the series? official Web site. The sixth and final episode will air next week.
?When you create compelling entertainment with a specific audience in mind and then bring it directly to where they hang out online, you get a level of engagement unmatched in any other medium,? maintained RedLever CEO Reeve Collins. ?The Adconion.TV network enables content like Shop Girls to be distributed to a targeted audience with the backing of guaranteed views and measurement of how the content is being consumed.?
