Saturday, February 4th, 2012
InShot, an Australian branded entertainment company, has secured a global deal to commercialize the interactive online series ?OzGirl.?
The series, which launched last year, was created by Nick Carlton, a Melbourne-based media company. OzGirl uses a hybrid Web model for distribution and it boasts more than 10,000 viewers per episode. The series is also syndicated by Bebo and YouTube.
InShot has signed a global distribution agreement with Koldcast?an online content distributor?to broadcast the series in the United States through iTunes and TiVo. The show will be targeting international youth, in terms of brand integrations and product placements.
?Brands will have the opportunity to be seen by the thousands of 14-24 year old girls in their target market worldwide,? said InShot managing director James Grant Hay.
Hay mentioned that the series has already received indicative interest from several fashion accounts in Australia, US, and Britain. He says that these types of product placements will fit the plot in an ?organic? way.
Some of the brands that Hay mentioned are: Supre, Ed Hardy, H&M, and Dove.
